Check OK or Needs Focus
"Word of Mouth" is often noted as the best form of advertising? Do you have a formal system to encourage "Word of Mouth" advertising?
Ok Needs Focus
Do you have a system to test demand for your products or services before investing in expensive advertising?
Do you have a formal referral system?
OK Needs Focus
Do You Measure the effectiveness of your ads?
Do you experiment with your offers?
Do you test the offers you make in your ads?
Do you measure lead conversion ratios by offer? An offer that drives a lot of leads but little sales could be a waste of your valuable resources! (Unless you have a strategy that produces a back-end profit)
Do you measure lead conversion ratios by medium, publication, etc? Buying cheaply could cost you a bundle!
Do you take full advantage of your specialist knowledge to attract those who have a desperate need for that information?
Do you invite qualified prospects to seminars?
Do you produce a newsletter packed with useful tips and send it to prospects?
Do you publish a special report or "How To" booklet and promote it to generate qualified leads?
Do you have a regular system for talking to your clients or customers to help them buy from you again?
Do you keep in consistent contact with prospects who did not buy? "No", just means not now!
Do you survey and profile your clients?
Do you fully educate your clients or customers on what you COULD be doing for them?
Do you make your clients or customers feel special with "closed door sales" or advance notice events?
Will it add value if you do what you do faster, provide longer warranties, and offer "risk reversal"?
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